New Car Dealers Association

The Clean Energy Vehicle (CEV) Point of Sale Program is administered on behalf of the province of BC by the New Car Dealers Association of BC. The renewed program includes point-of-sale incentives for plug in hybrid electric and fuel cell vehicles. B.C. residents, businesses, non-profit organizations and local government organizations who purchase or lease qualifying new vehicles, will be eligible for up to $5,000 off the pre-tax sticker price for qualifying new battery electric, fuel-cell electric, and plug-in hybrid electric vehicles and up to $6,000 for a fuel cell vehicle. Incentives for eligible vehicles are available April 1, 2015 to March 31, 2018 or whenever funds are exhausted (whichever occurs first).

Utilizing existing creative elements, the program succeeded in achieving its goal in allocating 100% of the available CEV rebate. Myron developed ad creative, as well as a strategic media plan, and executed the campaign to gain maximum awareness for the CEV for BC program.