Huu-ay-aht First Nations Corporate ID

Myron developed a Tone and Manner guideline unique to the Huu-ay-aht First Nation. The guide detailed logo, colour and typographic usage, and included general guidelines for application of photography, copy writing, URL structure and layout. It also outlined a process by which Huu-ay-aht governmental staff may assess if a communication or event is “on-brand” and in keeping with their people’s ancient guiding principles.

Huu-ay-aht also required a clean, professional stationery package that communicated the cultural importance of nature to their people. Helvetica was chosen for its clear, officious look, especially for communications to Federal, Provincial and other First Nations governments. Myron selected a naturally textured paper that featured the taupe and sand colours from the Nation’s new visual language.