FloFit by Flo Rida

FLO RIDA is a 4-time Grammy nominated, multi-platinum selling recording artist and international music superstar. He is an advocate of health and lifestyle and his appearance speaks volumes of his fitness philosophy.

What is FLOFIT? It’s the perfect mix. Fitness AND nutrition. Muscle-building AND cardio. Pre-planned workout calendars AND the ability to customize your own schedule. Total workout control. Flo Fit has it all.

In cooperation with Digital Shelf Space - an independent creator, producer and distributor of home entertainment content targeted at the fitness and sports instruction market - Myron was charged with the responsibility for accurately implementing the FLO RIDA brand into a comprehensive suite of promotional materials. Materials included THE FLOFIT package that includes a workout and Nutrition Guide, 10 DVDs and workout calendars, and all brand and graphic elements for video production. Myron also provided all design files for flofit.com